Company Profile
Company Overview
The Connecticut Economic Resource Center, Inc. (CERC) is a nonprofit corporation and public-private partnership that provides economic development services consistent with state strategies, leveraging Connecticut’s unique advantages as a premier business location.
With proven, relevant expertise, CERC provides clients with the knowledge and insight they need to gain a competitive advantage. CERC is a pioneer in the development of programs, technologies and capabilities to support effective economic development and offers a complete range of services – from strategic planning, data gathering and communications, to outreach, site selection and business assistance. Through our accomplished, professional staff, commitment to customer service, and connection to a network of strategic partners, CERC has earned a reputation for excellence in Connecticut’s economic development community.
Here are just some of our offerings:
Research
CERC provides objective research to gauge Connecticut’s competitiveness and create a more prosperous state for residents and businesses. Whether you’re trying to identify industries with the best growth prospects or looking for a greater understanding of market dynamics, regional economic change or industry growth, CERC’s research team has the data and insight at the local, national and global levels.
CERC offers a variety of research products, resources and tools, as well as individually designed custom research. Also, on a regular basis CERC releases our Eye on Economics, which introduces and analyzes the latest release of a different economic indicator.
CERC's research team can:
Generate demographics, town profiles and benchmark statistics
Research and analyze business and industry data
Identify a community’s competitive strengths and weaknesses
Target industries and companies that complement existing business base
Determine the fiscal impact of any proposed projects, whether retail, commercial, industrial, housing or mixed use
Conduct economic impact analyses
Plan and implement business surveys
Provide insights on economic trends
Marketing
CERC has competitively-priced, comprehensive marketing services to enhance economic development initiatives. CERC’s marketing team can assist clients in developing communications and promotional strategies that integrate with current efforts, maximize budgets, target specific audiences and enhance outreach.
CERC has been a Department of Administrative Services-approved marketing vendor since 2002. From printed materials that command attention to public relations, special events, web sites and more, CERC is the state's only integrated marketing agency with a connection to the economic development community and the pulse of the political environment.
CERC's marketing team can:
Deliver results-driven statewide marketing campaigns
Develop and execute marketing strategies
Conduct a SWOT analysis, market research and results-based metrics
Facilitate planning and manage the administration of committees
Produce highly creative, cohesive branding and tactics
Coordinate events and web-based promotions
Reach targets audiences, including media
Economic Development
CERC has comprehensive economic development resources and works with an extensive network of state, regional, local and utility partners to promote Connecticut as a prime business location. Our resources include:
Connecticut’s Business Response Center – provides businesses with the information they need to start, grow or expand a business in Connecticut.
CERC ProgramFinder® – An online, searchable database of state, federal and private assistance programs indispensable for business recruitment and retention.
CERC SiteFinder® – Connecticut's local source for free commercial real estate and demographic data to help businesses analyze a potential investment.
CERC's economic development team can:
Identify development best suited to communities
Promote real estate and business locations
Link to public and private resources and industries