Company Profile

Company Overview

Happy Elements is a leading interactive entertainment company in Asia and is committed to bringing happiness to users worldwide. Our company was founded in 2009 and currently has around 900 employees, with offices and R&D centers in Beijing, Shanghai, Tokyo, Kyoto and San Francisco. We provide products and services in games, comic & animation, IP affiliated products, virtual idols etc. With over 130 million monthly active users, our “Anipop” is the most popular casual game in China.

Our AI team believes that the game industry is ripe for a disruption by artificial intelligence, because of the untapped potential in big data generated by games. Our data scientists are from both Silicon Valley and Beijing and work on data analytic and economic problems in our core business, which include games, virtual idols and advertising. We design and run experiments, conduct causal inference analysis, research new machine learning algorithms, and apply algorithmic solutions to optimize our users’ experience and achieve business impact.